It sucks when you put in hard work and don’t get the credit, and it’s the same for your team. We have a phrase we’ve been batting around lately: ‘credit where credit’s due’. It’s not a new concept. It suggests we should acknowledge people when they’ve had an input. In terms of architecture and design,…
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The secret to getting your architecture published…
Read moreNic and I are in the middle of ‘soft launching’ BowerBird; this basically means we’ve hit the ‘on’ button and we’re testing the app out with a handful of trusted users before opening it up to the world, just in case something doesn’t quite work as expected. As we welcome in our first 40 users,…
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How not to name your architecture
Read moreToday we revisit one of our past posts, which explored ‘how to name your project’. This was one of our most popular posts, and really resonated with architects and designers everywhere… When you start a new project, you probably don’t know much about it except for the address and the client’s name, so it’s no…
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The Storytellers: Katelin Butler | Houses Magazine (Australia)
Read morePhoto | Jonathan Butler In one post each month, we will be focusing on a different journalist, editor or other storyteller, helping to highlight who they are, what they publish and the stories behind the stories… Katelin Butler is the Editor of Australian publication Houses magazine – part of Architecture Media, which includes Architecture Australia,…
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Unique or Sexy: Does your architecture have publishing potential?
Read more05 Apr 2016 How to assess your projects to find a winner. Back in 2014 we began exploring what it was that made certain projects more ‘publishable’ than others. We discovered there are about a million answers to this question, from the mix of projects in a certain magazine to (quite seriously) the colour of…
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Why we believe in messaging…
Read moreWe made a conscious decision when redesigning the BowerBird app. We knew that communication between architects and journalists was the most important part. We didn’t want emails and clunky systems to get in the way of that communication – the app had to serve conversations. So we developed BowerBird Messages. Why not email? While we…
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Designing for the Little Guys
Read moreWhen we started BowerBird, one thing became instantly clear to us; our focus was not on the big architecture and design firms, it was on small, passionate creatives. In a world of media where ‘who you know’ can seem more important than ‘what you do’, we wanted to help small-to-medium sized practices share their stories…
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The 5 Ws of Architecture – and every story ever told
Read moreWe’ve spoken to a lot of architects and other creatives who struggle with describing their projects. Our advice is always the same: don’t worry about being a great writer, just talk about your project and the ideas around it in simple terms. But that first sentence can be daunting. That’s where the 5 Ws come…
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The Storytellers: Luke Hallaways of ‘Australian Architecture’ on Instagram
Read moreIn one post each month, we will be focusing on a different journalist, editor or other storyteller, helping to highlight who they are, what they publish and the stories behind the stories. BowerBird has been active on Instagram for a few months now, and we’ve come to appreciate that it is, in fact, a community…
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BowerBird is a Two-way Street
Read moreWhy we’re opening up to architecture journalists When we launched the first version of BowerBird (formerly MediaMap) in 2014, it was a real one-way communication channel. Architects would create their media kits, then send them out – via email – to journalists and publications in our ‘database’. It was a very traditional method of distribution,…
