We made a conscious decision when redesigning the BowerBird app. We knew that communication between architects and journalists was the most important part. We didn’t want emails and clunky systems to get in the way of that communication – the app had to serve conversations. So we developed BowerBird Messages. Why not email? While we…

When we started BowerBird, one thing became instantly clear to us; our focus was not on the big architecture and design firms, it was on small, passionate creatives. In a world of media where ‘who you know’ can seem more important than ‘what you do’, we wanted to help small-to-medium sized practices share their stories…

We’ve spoken to a lot of architects and other creatives who struggle with describing their projects. Our advice is always the same: don’t worry about being a great writer, just talk about your project and the ideas around it in simple terms. But that first sentence can be daunting. That’s where the 5 Ws come…

Why we’re opening up to architecture journalists When we launched the first version of BowerBird (formerly MediaMap) in 2014, it was a real one-way communication channel. Architects would create their media kits, then send them out – via email – to journalists and publications in our ‘database’. It was a very traditional method of distribution,…