• Unique or Sexy: Does your architecture have publishing potential?

    April 5, 2016 benmorgan

    05 Apr 2016 How to assess your projects to find a winner. Back in 2014 we began exploring what it was that made certain projects more ‘publishable’ than others. We discovered there are about a million answers to this question, from the mix of projects in a certain magazine to (quite seriously) the colour of…

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  • Why we believe in messaging…

    March 29, 2016 bowerbirdblog

    We made a conscious decision when redesigning the BowerBird app. We knew that communication between architects and journalists was the most important part. We didn’t want emails and clunky systems to get in the way of that communication – the app had to serve conversations. So we developed BowerBird Messages. Why not email? While we…

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  • Designing for the Little Guys

    March 22, 2016 bowerbirdblog

    When we started BowerBird, one thing became instantly clear to us; our focus was not on the big architecture and design firms, it was on small, passionate creatives. In a world of media where ‘who you know’ can seem more important than ‘what you do’, we wanted to help small-to-medium sized practices share their stories…

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  • The 5 Ws of Architecture – and every story ever told

    March 15, 2016 bowerbirdblog

    We’ve spoken to a lot of architects and other creatives who struggle with describing their projects. Our advice is always the same: don’t worry about being a great writer, just talk about your project and the ideas around it in simple terms. But that first sentence can be daunting. That’s where the 5 Ws come…

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  • The Storytellers: Luke Hallaways of ‘Australian Architecture’ on Instagram

    March 5, 2016 bowerbirdblog

    In one post each month, we will be focusing on a different journalist, editor or other storyteller, helping to highlight who they are, what they publish and the stories behind the stories. BowerBird has been active on Instagram for a few months now, and we’ve come to appreciate that it is, in fact, a community…

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  • BowerBird is a Two-way Street

    February 28, 2016 bowerbirdblog

    Why we’re opening up to architecture journalists When we launched the first version of BowerBird (formerly MediaMap) in 2014, it was a real one-way communication channel. Architects would create their media kits, then send them out – via email – to journalists and publications in our ‘database’. It was a very traditional method of distribution,…

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