When we started BowerBird, one thing became instantly clear to us; our focus was not on the big architecture and design firms, it was on small, passionate creatives. In a world of media where ‘who you know’ can seem more important than ‘what you do’, we wanted to help small-to-medium sized practices share their stories…
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The 5 Ws of Architecture – and every story ever told
Read moreWe’ve spoken to a lot of architects and other creatives who struggle with describing their projects. Our advice is always the same: don’t worry about being a great writer, just talk about your project and the ideas around it in simple terms. But that first sentence can be daunting. That’s where the 5 Ws come…
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The Storytellers: Luke Hallaways of ‘Australian Architecture’ on Instagram
Read moreIn one post each month, we will be focusing on a different journalist, editor or other storyteller, helping to highlight who they are, what they publish and the stories behind the stories. BowerBird has been active on Instagram for a few months now, and we’ve come to appreciate that it is, in fact, a community…
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BowerBird is a Two-way Street
Read moreWhy we’re opening up to architecture journalists When we launched the first version of BowerBird (formerly MediaMap) in 2014, it was a real one-way communication channel. Architects would create their media kits, then send them out – via email – to journalists and publications in our ‘database’. It was a very traditional method of distribution,…
