Okay, so we use this word ‘storytelling’ a lot. It’s probably been overused, but for us it’s a really great way of distinguishing between ‘marketing’ and genuine stories. For architects and designers, telling the story of a project can be daunting. But remember, you’ve got an ally in a journalist. They’re trained to tell your…

Annie Reid is a freelance writer who has worked for and contributed to publications across the globe, such Metropolis Magazine, The Age, Green Magazine and Indesign. As one of our first journalists on BowerBird, Annie is well placed to help tell your stories in the media. We sat down with Annie to talk about what…

Nic and I are in the middle of ‘soft launching’ BowerBird; this basically means we’ve hit the ‘on’ button and we’re testing the app out with a handful of trusted users before opening it up to the world, just in case something doesn’t quite work as expected. As we welcome in our first 40 users,…

Today we revisit one of our past posts, which explored ‘how to name your project’. This was one of our most popular posts, and really resonated with architects and designers everywhere… When you start a new project, you probably don’t know much about it except for the address and the client’s name, so it’s no…

05 Apr 2016 How to assess your projects to find a winner. Back in 2014 we began exploring what it was that made certain projects more ‘publishable’ than others. We discovered there are about a million answers to this question, from the mix of projects in a certain magazine to (quite seriously) the colour of…